Just saw a zebco paid advertisement on their "Rhino Indestructible" rods. Showed video of being shot through an air cannon and just bouncing off the plywood target - 14 times and the rod was not damaged. Showed them holding the rod by the tip and flexing it like you'd crack a whip - no damage. Showed the rod laying against a curb and a car drove over the rod - no damage. Showed a comparison stress test between the Rhino and other rods preferred by professional fishermen - loaded rods with 80 lb. test line - no damage to the Rhino as the line broke - all rods of the competitors were shattered. Now, I know they wouldn't have paid for the airtime to show their rods were the same as everyone elses rods. But, from what I have seen, my next several small rods will be the Rhino Indestructible - with a free replacement/repair of the rod, not for your lifetime, but forever. I was dumbfounded at what they were doing with the rods.