I've read several posts that refer to reels made by diferent companies that are unique or made specificaly for sale by Walmart. I find it hard to believe that a reel manufacturer would set up a seperate production line and risk their reputation just to sell reels at Walmart. It doesn't make business sense - the seperate production line alone would eat of their profit margin. I'm not in any way defending the "Everything China Store" but I believe an Abu is an Abu is an Abu no matter where you buy it unless someone can prove me wrong. Curious of others opinions.