I have a friend who swears by this stuff. He says he doesn't go in the woods without it. I haven't had much luck with doe-in-heat scents, but when i was at walmart a few minutes ago, i decided i'd give it a try. I bought the 1oz bottle and some of the scent-bomb containers, which i really like. I might try it tomorrow, even though it's not rut time yet. Its the last weekend of muzzleloader season, so its worth a shot i guess. Anyone had any experiences with the stuff?