Firstly, this is not a political post so please, no Biden/Dems this or Trump/GOP that; we all know greed and avarice are equal opportunity traits and are alive and well on both side of the aisle.
Although there is obviously a direct correlation between supply, demand and prices, for months now I have been of the belief that many have been jumping on the price hike bandwagon and raising their prices simply because people are expecting to pay more. The more we expect higher prices, the more they will put them up. I'm all for businesses to make money; that's the idea of them but this gouging is really getting old.
Now, this morning, I see a piece on TV and hey, gouging has a nice, shiny new name:
Ladies and gentlemen, meet
"Dynamic Pricing"!
While the airlines have been doing this for years, it seems that is has now become the way for anyone to rip people off if they are so inclined by charging more for anything based on day of week, time of day, popularity of item etc. etc.
The real tragedy is that a lot of people will allow themselves to be ripped off by paying up. This crap will only continue unless people straighten up and say "No, I'll do without". Some things we have to buy but many things, we don't.
I, whenever possible, have never played this game. I've always been a tight wad, preferring to do/fix/grow/make things myself rather than pay over the odds for something. Looks like I'm going to have to step it up a gear!
Rant over
...W