Fool-a-Fish makes you bait or lures the brightest thing in the water. When you use Fool-a-Fish, fish see your bait like a thousand tiny mirrors! No matter what type of bait, lure or fly you use, you'll want a bottle of Fool-a-Fish in your tackle box. Fool-a-Fish is based on research that shows fish see and are attracted to light in the ultra-violet spectrum, which is invisible to the human eye. Fool-a-Fish is an odorless, colorless compound that causes your bait or lure to shine with reflected ultraviolet light. How it Works Visible light only penetrates clear ocean water to a depth of about 30-40 feet; UVA light travels up to 1/2-mile, penetrating even murky and off-color water. Lures and baits treated with Fool-a-Fish reflect UVA light in every direction, just like a spinning "Disco Ball." Fish use UV vision to find locate their prey; they swarm to bait or lures coated with Fool-a-Fish. I read about this in in the Dayton Daily News.wanted to know your thoughts on this and if you would use it?