Free shipping is always nice, especially on rods. They get expensive to ship, which is why I usually end up ordering more than one of something so I feel like the shipping is effectively less. I did just order two Ugly Stik 7’ catfish spinning rods from Amazon. $39.95 each with free shipping.I miss when they were on Amazon for free shipping several years back. Beats the $30 shipping. I get it but still kind of free was def better. For the consumer at least.