I am just curious, all things being equal on pickup trucks, being Ford, Chevy or Dodge. How is the cost of ownership on a diesel truck compared to the gas engine? is it more expensive to own a diesel as far as maintenance or insurance? how about sticker price, which is more expensive on the lot? what are the pros and cons of having a diesel truck? seems to me that if diesel trucks were less expensive to own there will be a lot more on the road, but I am not sure.