I bought one of these a few days ago, and I'm a little dissapointed. Even though it does what it says it will do. It has two leds in it which are turned on at the bottom of the butt. And it runs off of three AAA batteries also in the butt. And when you turn it off it is supposed to keep glowing for a long time. And it does. But it's real dim. It would probably be real good for bank fishing in a low light condition. I fished off the back of my boat and with my anchor light on the white rods around this rod were just as visible as it was. Now if I turned my anchor light off it really shined, but I have to leave it on. The rod feels good and looks cool, just don't expect too much like I was. By the way the rod was $36.