I've spoken to a few people in regard to Avet reels, and have heard nothing but positive feedback. True, they are not well known in catfishing circles, but in saltwater conversation they have gotten some rave reviews. These reels are very solid, and the tolerances are pretty tight. One piece aluminum with Type 2 anodizing for saltwater conditions. The one pictured here is an MXL single speed; it weighs 18.2 ounces, and it's roughly the size of an Abu7000, give or take. It has a 4.5:1 gear ratio, and doesn't have magnetic braking, which allows this baby to cast a mile, which is an adjustment I have to make. Then there's the non levelwind feature. Really it's not that big a deal based on spooling the reel, but if you intend on retrieving lures to catch fish, you might want to go in another direction. LOL. I like it because it's one less thing to get in the way of my casting, and one last thing to break. If you want to know a little more about Avet's lineup you can go here: http://www.avetreels.com/products.html They come in six different colors from what I've seen from different retailers, and they are made - and I use this term loosely - in the USA. The company is based in California. I won't be doing the Shimano thing after finding these guys.