I used to look down my nose at these rods, not any more. A couple of years ago I needed some long rods, I did not want to spend a fortune and tried to nite stik rods in 12 ft. I doubt I will ever buy another rod...I have caught 5 flatheads over 40-lbs and big fish of 55-lbs and these rods handled them with ease. You can get them in lengths from 7 to 12 feet. The longer the rod, the stronger it is, I dont know why but the 10-12fters are much more stout than the 7fters. Cost runs anywhere from 25 - 40 bucks depending on length.