The 9.9 and 15 hp engines have the same or close to the same piston displacement. The 25 to 35 have about 10 cu in's more, larger carb that meters more fuel, larger intake that accepts more fuel/air mixture, larger drive and prop shaft, and larger prop to deliver the hp to the water.
If those guys can tell you how, let me know too.
If those guys can tell you how, let me know too.